![]() ![]() PayPal will be utilizing the ambiguous new slogan, “Powering the People Economy,” in their global advertising. mobile phone users have used the PayPal app recently.Īlong with the rebranding, PayPal has announced plans to help merchants accept payment via barcodes shown on their smartphone, or a four-digit PIN in a PayPal enabled payment terminal. A Yankee Group survey showed that 15% of the U.S. Touting 148 million users (up 16% from the previous quarter), analysts conclude that PayPal has a promising year ahead. PayPal’s new payment products will help ease e-commerce, facilitate real-world transactions, and hopefully expand the reach of PayPal’s mobile apps. PayPal will also advertise globally in Germany, Australia, and the U.K. PayPal’s new advertising campaign is set to launch this summer in the form of print, outdoor, in-door, and TV ads. The overlapping double monogrammed Ps were designed to represent people coming together, which is a major theme of PayPal’s (first-ever) American TV ad campaign. The logo needed to be simplified in order to be more easily recognizable in a tiny format. The logo is more compact than its 2007 counterpart, allowing it to work better for mobile device applications. Fast-forward to 2014, where we have a logo that has the same double monogram P overlapping itself with a brighter blue color and more modern font. This was also when the double P “monogram” was introduced for PayPal. PayPal’s original logo (designed in 1999) was replaced in 2007 with a two-tone blue color scheme and a rounder font. PayPal’s president wanted a logo with a modern design that would lend itself better to mobile applications while still looking appealing on storefronts. PayPal rushed the completion of the new logo in order to align with PayPal’s newly offered mobile payment abilities. Many people may be asking themselves, what is so monumental about changing a logo? In the case of PayPal, where the logo is seen in a variety of settings, from mobile apps to billboards, changing a simple image can be very expensive and time consuming. With a roll-out date of April 30, the five month project was a massive undertaking for such a short time period. Fuseproject, a design firm that has worked with heavy-hitting brands such as Jawbone and Nivea, took on the rebranding project in December, 2013. The last time PayPal revamped their logo was in 2007, so the brand was overdue for a fresh look. You don’t have to be good at coding or know how to code at all to embed a PayPal form on your website.Īlso worth noting, is that it works with virtually any website builder including popular platforms such as Shopify, Squarespace, Wix, WordPress, Weebly, and more.Image courtesy of PayPal revealed an updated logo for their service on April 30, 2014. Note that new buttons will appear on the "My Saved Buttons" page where you are free to edit it at any point. You’ve now successfully added a PayPal button to your website! Then, simply copy and paste the button code into your page code, and you’re ready to go. Following this, click the “Select Code” to select a button code.You may also personalize the button with additional features. Once you’ve chosen your preferred button, enter the name of the item and indicate the price.If you sell multiple items on your site, it’s better to select the "Shopping Cart '' button to allow your customers to add an item to their shopping cart. The "Buy Now" button is the ideal choice if you sell only a few items on your website. Go to PayPal Payment Buttons and select a button type that you wish to create.You can add a PayPal button to your website by following these simple steps: Lastly, PayPal gives you the ability to customize your purchase screen with your logo and colors. They also allow you to create thank you and cancellation pages where your website’s visitors can be routed following a successful purchase or a cancellation. Additionally, PayPal can monitor the inventory of these items if need be.įurthermore, PayPal has a simple and direct refund process. Buy Now buttons can also be encoded to allow your customers to buy a product for a fixed amount, and it allows your customers to purchase multiple of the same items. Some of the major benefits of using a PayPal Button include the fact that PayPal doesn’t impose ongoing fees or long-term contracts, making it very convenient. For businesses with a rather small inventory, a very simple PayPal button that says ‘Buy Now” could be the perfect solution to increasing sales.Īside from Buy Now buttons, PayPal also offers a multitude of other customized button options that are easy to implement. While there are service-based businesses that don’t sell any actual products, most businesses in the eCommerce and online retail space have products that they sell on their website. ![]()
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